About Expandi: The B2B Marketing Leader

Founded in 2000, Expandi Group is an end-to-end B2B marketing agency focused on building a profitable bridge between marketing communications, lead generation and sales.

The team is made up of specialist agencies that work with 40% of some of the world’s top B2B brands*, through data-driven, performance-led and sales-oriented approaches.

The dynamic team of international specialists has been helping businesses reach their marketing objectives for almost two decades, bridging the gap between marketing and sales, and supporting organisations throughout the ‘last mile’.

Over 450 talented people across 20 offices on four continents apply the group’s ‘global’ approach, acknowledging the importance of a global strategy and programme framework, but placing equal importance on local insights, cultural differences and geographically specific layers of complexity to create the most successful programmes.

Through careful design and an all-hands-on-deck attitude, we deliver end-to-end, multichannel programmes offering scalability, faster go-to-market time and specialist advice, ensuring your organisation remains agile in an ever-changing environment.

*Source: InterBrand 2016

Expandi’s International Brands

The international team is composed of a wide group of specialist agencies and brands. Each ensures that end-to-end strategies and multi-channel programmes offer enterprise scalability, faster go-to-market time, and specialist advice. They also ensure that your marketing approach proactively adapts to changes and trends.

NetPartnering and OnChannel account and project managers liaise with clients and develop co-marketing, direct marketing, and channel marketing campaigns for them. All of these managers have many years of marketing experience, specifically running end-to-end B2B programmes.

The Expandi digital team is responsible for designing and implementing digital and social media campaigns. The team’s consultants also take a lead in mentoring and training partners and vendors and help them build digital and social strategies.

Expandi Match consultants are experts in B2B customer insights. They deliver innovative demand generation ‘as a service’ programmes to clients.

The Sell Action division handles end user and channel interactions through an optimised use of digital, social and telemarketing techniques. Currently, the Sell Action team is comprised of 200 multi-channel specialists who are fluent in 15 languages, making the team truly global.

The Fluedis division is responsible for delivering cutting edge marketing technology and services to clients.

We want you to be part of this ever evolving journey



Expandi Group has a first-class team of B2B marketing specialists and managers, in charge of running the agenda and developing strategic priorities. Find out more about the team below:

Raffaele Apostoliti

President & CEO

Frederic Leenhardt

Expandi Board Member

Executive Vice President - Business Development

Olivia Celli

Expandi Board Member

Executive Vice President - Services & Operations

Guglielmo Fittante

Expandi Board Member

Group Financial Director

Catherine Guys

Expandi Board Member

Financial Director

Lillan Baruch

Regional Director

Belgium, Luxembourg, Netherlands, Nordics

Alessandro de Bochdanovits

Regional Director

Austria, Germany, Switzerland

Anne-Cyrille Lemaire

Country Director


Giambattista Bernocchi

Country Director


Sari Arjamo-Tuominen

Regional Director


Andrea Reginato

Country Director


Anton J Van Rensburg

Country Director

UK & Ireland

Maurizio Pasquali

Regional Director

Middle East & Africa, Central & Eastern Europe

Kerry McLaren

Country Director

South Africa

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