Digital Workshops

The Expandi Group Enablement offer is the ideal service for customers that want to enable their marketing teams and partners to be more digitally focused.

Overcome the digital marketing challenge

In the last few years, the digital transformation has brought a wave of change to the channel marketing community. It’s not easy for marketers to keep up with the never-ending changes in marketing systems and tools.

The Expandi Group Enablement offer is the ideal service for customers that want to enable their marketing teams and partners to be more digitally focused.

If you are responsible for your channel programs you know too well that channel marketing strategies should focus not only on increasing the number of partners making sure they’re fully enabled and motivated to sell your service but also on making partners digitally savvy so they don’t fall behind.

Our approach

Our Digital Marketing Enablement Program provides a comprehensive service that will allow your marketing team and your partners to plan, deliver and execute an effective digital marketing strategy so that they (and you) can grow the business and develop new opportunities through sales channels.

The program is divided in three main steps: the digital education, the digital activation and the digital implementation.

During the digital activation step we will analyse the status of the implementation using a well-defined assessment methodology and provide hands-on recommendations on the next steps.

The final stage of the enablement program, when required, aims to provide direct support in the implementation of the defined digital strategy via the delivery of marketing campaigns.

Workshop agenda examples

Digital Marketing Workshop Agenda

Getting started

  • Welcome

  • Current landscape

  • Marketing 2.0

Strategy & Planning

  • Planning

  • Persona marketing

  • Messaging

  • Creating great content

  • Digital customer journey

  • Nurturing cycle

Execution

  • Paid media and networks

  • Owned strategy and leveraging channels

  • Earned strategy and social media outreach

  • Test and measurement

Social Marketing Workshop Agenda

Getting started

  • Welcome

  • Current landscape

  • Getting started with Twitter, LinkedIn, Xing, Google+ and more

Content and Inbound

  • Introduction to Inbound Marketing

  • Content and context

  • Content creation

  • Content curation

  • Content amplification

Social selling and CRM

  • Twitter lists

  • Social analytics

  • Influencer marketing

  • Social CRM with tools

Our track record

More than
100 workshop sessions

More than
380 digital assessments

More than
1000 digital campaigns delivered

Interested? Get in touch today!

Contact Us

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