A comprehensive set of advanced marketing programmes that help our B2B clients grow their business.

Our value proposition is clear and simple: we have extremely advanced programmes that supports any needs our clients may have in order to grow their business. To support our value proposition we structure the marketing programmes around three main areas – demand generation, co-marketing and channel marketing.

multi channel communication

Demand Generation Solutions for you and your channel

Sales leads are the lifeblood of any successful business. Unfortunately, 61% of marketers are not getting the type of high quality leads that they want (Source: IDC). We nurture, warm and qualify prospects until they are ready to be passed onto your sales representatives and channel partners. And with our laser-like focus on ROI, we make sure that your sales people have the right tools at their disposal to convert leads into profitable sales.

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Every year, we generate more than €500m in validated pipeline for our clients. We also nurture three times more sales leads than expected.

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Are you looking to develop a stronger co-marketing engine?

Expandi has been managing co-marketing programmes for more than ten years. Put simply, co-marketing is a partnership between two or more companies where each company jointly market each other’s products. We can help you identify the right partners for your co-marketing programmes, set objectives, manage your partnerships, execute your campaigns and generate leads.

As the largest agency in the world with this competency, we know what ingredients need to go into a successful co-marketing campaign. The statistics speak for themselves – every year our experienced account managers engage with around 5,000 business partners around the world. We also run more than 5,000 co-marketing campaigns annually, which generate more than €1.5bn of validated pipeline for our clients.

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co-marketing
channel marketing

Create engagement and develop your channel programme with our Channel marketing solutions

The channel is an important sales engine for businesses? Many companies do not know how to develop an effective channel marketing strategy. Thanks to our extensive experience in channel marketing, we can help you maximise the effectiveness of your channel programme. We’ve been helping brands with channel marketing for almost two decades, and currently work with 10,000 channel partners around the world.

Our channel marketing services cover channel intelligence and recruitment; channel enablement; animation and communication; and much more.

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