Expandi Group’s B2B Clients

Expandi is a leading B2B marketing group that provide marketing services and programs in a wide range of subfields - from demand generation, cross-channel, and co-marketing to digital and social marketing. Our key focus area is pipeline creation and ROI maximisation via our performance-based marketing programs. The group is working with most of the top 20 B2B IT brands and thousands of their channel partners and distributors across EMEA.

amd
arrow
cisco
citrix
google
hewlettpakard
hp
ibm
microsoft

microfocus
netapp
lenovo
techdata
samsung
sap
smart
symantec
vmware

Testimonials

Demand Generation and Channel Marketing

"NetPartnering, an Expandi company, helped us design and implement an innovative co-marketing concept that significantly contributed to the development of our distribution channels and end-user markets."
Jos Brenkel, Senior Vice President, Head of Global Sales Strategy & Operations - HP Inc.
"We started the collaboration with Expandi Group on a pilot project. The results over-achieved our expectations, so we decided to extend the programme. Thanks to this solid experience we are now thinking of the future together."
Alberto Paglialonga, Marketing Manager - Philips Lighting, Italy
HP First Gold Partner, Olsonic, co-operates with NetPartnering, an Expandi company, to create long term lead generation on HP print solutions.

Performance Marketing

"The performance-based marketing campaigns delivered via the VMware co-marketing program is an excellent model for Distributors as it allows to boost Partner’s business with direct VMware business opportunities ( leads ) . The leads distributed have proven to be good and with comprehensive information on the prospect’s IT requirements. The Distributors are handling the process and the value we bring to the table is very clear and well perceived. For the Partners it is for once easy to join so the recruitment process was fast. There is a clear process to distribute and track leads progression by partners and partners can be mapped by location so leads can be distributed in a logical manner."
Erne Kangas, VMware Business Manager, Arrow ECS Finland Oy
"For us, it is absolutely crucial to be able to engage prospects from the first contact, thanks to the model proposed by Expandi Match, the contacts provided were very sales-ready leads with a high probability of conversion.”
Alessia Catoni - Chief Marketing Officer- Sme.UP
"Thank you to Expandi for the level of attention and professionalism shown by the entire team involved in the planning and execution of our campaign. We now see them as an extension of our own internal team rather than a supplier. Thanks to all programs executed with them, both co-marketing and Lead as a Service, we were able to obtain far greater results in all our lead generation activities."
Chiara Guasti, Marketing Manager , TT Tecnosistemi, Italy
"The new lead generation model proposed by Expandi is based on in-depth conversations among their IT experts and the prospects. They have proven to understand the needs of the prospects and can profile their requirements in a clear and comprehensive way. This is a different approach compared to what the average telemarketing agency on the market is capable of doing using much less skilled agents."
Gianluca Spinello, Marketing Manager, Atlantica Sistemi, Italy
“Our experience with Expandi Group is very positive and professional.  Expandi Group did a remarkable job with the lead description, providing us with lots of information, facts and details of the respondents and their specific needs. Their project team asks the right questions and understands the prospects responses and unique needs, making it a lot easier for us to follow up on the leads. Expandi Group has also been flexible in terms of coordination, requesting of material adjustment and fast decision-making. It was a pleasure to work with Expandi Group.”
Patrik Stjerna, Head of Sales – Ballou, Sweden
“I am extremely satisfied with the campaign execution so far. The lead quality and campaign planning was done really well. With this campaign we gained some very interesting customers and we certainly would like to continue.”
Kari Ahlqvist, Regional Director B2B Sales - MPY, Finland
"At Antisa, we have discovered that the pay per lead service offered by Expandi fully meets our requirements in terms of quality of the contacts and lead content. The client's needs are very specific and the description of the opportunities allowed us to get a fairly accurate idea of the estimated budget required for the project. Compared to traditional telemarketing campaigns, we saw the conversion rate with this new model is much higher. "
Ignacio Romero - Financial Director – Antisa, Spain
"Expandi has provided us exceedingly qualified leads of higher quality compared with other types of campaigns. This way of collaborating has benefited us in several ways allowing us to identify and gain new valuable customers, new opportunities and ultimately achieve better results."
Fernando Riera Candel - Account Director, Colaboratic, Spain

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