Cookie-less targeting and advertising technology

2024 is the year of third-party cookie deprecation. Google started the process at the beginning of 2024 and will complete the operation by the end of the year.

Third-party cookies have been instrumental in shaping the landscape of online advertising worldwide. These small pieces of data play a significant role in delivering personalized and targeted content to users. As a result, they are widespread and used globally.

The advertising industry is witnessing a paradigm shift towards privacy-focused solutions, emphasizing the need to adapt strategies and explore alternatives while maintaining a balance between personalization and user privacy.

Cookies

Expandi cookie-less targeting options for advertisers

Business IP addresses


Business IP addresses

All website visitors are identified by their IP addresses. B2B traffic from a company office or using a company VPN connection is identified and tracked by our systems.

IP identification is used to identify first party and third-party data allowing advertisers to create highly targeted and personalised digital campaigns. Targeting and message personalisation can be done at company name level (ABM), using firmographic information or intent data.

Encrypted hashed emails


Encrypted hashed emails

This innovative targeting approach involves the usage of targeted audiences using encrypted emails. This not only ensures privacy compliance but also provides a cookie-less application for targeting individuals in a secure manner.

Targeting can be done at individual level using filtering elements such as company names, job titles, locations, etc.

Contextual advertising


Contextual advertising

Contextual advertising enables businesses to display ads only to individuals reading a specific topic article in a particular context. You can reach the right people at the right moment in a “brand safe” environment. Expandi contextual advertising solutions use advanced AI technology to identify the right context for your adverts.

These different technologies coupled with superior intent data and a comprehensive B2B database make targeting (and retargeting) more accurate and effective and can be a more efficient ad spend.

See Expandi cookie-free solutions

Account-Based Marketing
Account-Based Advertising
Digital Audiences



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