What we do
Demand Generation is at the heart of any B2B company’s marketing strategy. You want better leads and higher conversion, but most demand-generation strategies are based on a typical prospect’s responses to specific vendor messages, tracked using the vendor’s and their agencies’ Marketing Automation systems.
Unfortunately, this offers a view of the customer journey that’s narrow and only partially effective.
At Expandi we gain a true understanding of the prospect’s needs by widening the approach to include responses to all relevant online interactions and messages, monitored by third party providers whose findings can be integrated into your and your agencies’ systems. Added to this, the tracking is holistically enhanced via real-time Analytics and Insights.
