Expandi cookie-free digital audiences are created using the company unique data platform. Companies, marketing, and media agencies can access the audiences to run highly targeted and personalised advertising campaigns using their DSP of choice (Demand Side Platform for Programmatic Advertising) or through the Expandi DSP platform.
Identify and access your ideal target audiences, target them with effective and personalised Ad campaigns!
Self-Serve
Select and run highly targeted digital Advertising campaigns using our audiences through your DSP of choice. Our data is available through all the main platforms such as Eyeota, Xandr, Google Adform, Google DV360, etc.
Managed Service
Use Expandi as your DSP. Leverage our experience and additional analytics services to create customised audiences, target only specific Accounts, optimise the campaigns on the go and gain extra insights.
There are hundreds of cookie-less digital audiences ready-to-use.
Audiences are created using the following targeting criteria:
Segment by selecting companies by size, location, or industry type
Intent data by selecting companies with identified interest on specific IT Solutions
Technographic by selecting specific brands or by installed base
*Account by selecting only the accounts associated to specific priority list (ABM). This option is available only in the Managed-Service model.
Examples of ready-to-use audiences available on all main platforms:
| Audience Type | Package Name | Description | Country |
|---|---|---|---|
| Segment Employee Size | DE - Employees 1000+ (30865) | Employees 1000+ | DE |
| Technographic Installed Brand | DE - Amazon Web Service (30889) | Amazon Web Service | DE |
| Intent Data | GB - Security (31014) | Security | GB |
| Click here to view the full list of available audience segments | |||
In the Managed-Service model, Expandi can create customised audiences for example to target only specific Accounts.
Integrated with our IP targeting technology and our unique Analytics and Intent data, our audience segments can help you deliver the right content to the right people in the right accounts at the right moment maximising your media investment.
The Expandi Match DMP utilizes sophisticated company IP Address tracking rather than soon expiring cookies like most other platforms. Integration with User and Device IDs information for deeper targeting.
We are utilizing only the most recent data, all regularly updated using multiple sources including installed-base Brand and Financial data, plus fully integrated Martech tools monitoring and scoring all digital signals.
Unlike inefficient and imprecise cookies, IP targeting on companies ensures your outbound targeting of high-value companies is fully GDPR compliant.
Expandi Match mixes intent data at the account level (top down) with individual level (bottom up) intent data, creating the only database which integrates firmographics with IP addresses as well as intent, brand, and financial data.
Reach your Total Addressable Market with 100% accuracy.
Weigh your media investments based on the most valuable clients (ie ABM).
Weigh your media investments based on intent signals.
Personalize Content and Advertisements.
Identify Accounts interested in your offering for later nurturing.
Accelerate your go-to-market strategy with the Expandi onboarding and professional managed services:
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