Expandi Jabmo recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report

London, November 13, 2024 - Expandi Jabmo, the leading European MarTech and AdTech Platforms provider, has been featured in the 2024 Gartner Magic Quadrant™ for Account-Based Marketing Platforms report. It is now the 3rd time that Jabmo has been named in the Gartner Magic Quadrant™ in the recent years confirming the quality of our ABM solution.

Expandi purchased the Jabmo platform in July 2023, after the company filed for insolvency. During the last year the company invested time and efforts to integrate the original platform with the other award-winning Expandi marketing platforms. The result is a much stronger, feature rich ABM solution that our customers love and appreciate.

The new Expandi Jabmo platform includes now:

• the award-winning Expandi Cyance intent signals to help companies identify ideal target audiences and see at what stage in their customer journey they are.
• the award-winning Account Insight DSP (Programmatic Platform) to run customized and effective Account based advertising campaigns.

Expandi Jabmo has the score of 4.3 out of 5 (12 Ratings) on Gartner Peer Insights™ as of November 2024. Here is what the customers have to say:

• “Great tool to easily execute personalized advertising and track account activity spike” – Senior Product Marketing Manager, Manufacturing Industry.
• “Thorough, intelligent, and simple software to consistently get conversions” – Sales Manager, Manufacturing Industry.

To improve its position as one of the best ABM advertising platforms, Expandi Jabmo keeps developing the platform actively and will be soon introducing better reporting and sales alert to make sure customers promptly act on hot accounts; credit score information to allow companies to target financially solid accounts; AI to optimize campaigns results.

Raffaele Apostoliti, Founder & CEO at Expandi said: “We believe strongly in the application of an ABM strategy to demand generation programs in companies of all sizes not just large corporations, in the long run B2B Marketing and ABM Marketing shall fully converge. That is why we purchased Jabmo and invested in its integration with our Martech solutions. We are very proud to be placed in the Gartner Magic Quadrant once more, further strengthening our position as the most featured European provider of B2B Adtech & Martech solutions in the analysts’ reports."

Gartner clients can access the report through this link.

Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Julian Poulter, Chris Chandler, Upasna Chandna, et al., 11 November 2024

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